Five Challenges for the Future of Media-Effects Essay

louvre Challenges for the Future of Media-Effects - Essay ExampleThrough the research of Peter and Valkenburg, it is vivid that the effect of media on individuals is evident. scarcely at this turn on, they both have managed to show that these effects show a slight or major difference when comp atomic number 18d to other disciplines.Five Challenges for the Future ofMedia-EffectsResearch shows that the changes in cognition, emotional and behavioral attitude of individuals traceable to the media effects are different from other social and behavioral sciences. They have presented a number of figures and statistics that point out this difference. They have gathered the results of different experiments performed by different experts to show the deviations. These surveys of different experiments helped them to construct their design that ordain further be strengthened by the drawbacks and solutions. They completely agree with the fact that the media effects are inevitable and they af fect every individual. But the impact of this effect depends on age, gender and taste that is often overlooked while experimenting or collecting data.The authors then present five major challenges that need non be overlooked while carrying out an experiment that determines the effect of a certain act on individuals. They travel from micro level to macro keeping in mind the minute details that shall non be overlooked. The first challenge is the Improvement of Media Exposure Measures that includes the risk of self-reporteddata in which an individual skill feel uncomfortable while revealing intimate information due to public pressure so this will give an judgement shaped by social pressure, not by the personal opinion which will affect the results. To avoid this we should divide the genres and then ask the willing and able candidates to provide information. This will help in collecting pure opinions. The second challenge is More Attention to Conditional Media Effects.