Transitional Media Corporations Essay Example | Topics and Well Written Essays - 3750 words

Transitional Media Corporations - Essay ExampleNew World Information and Communication Order (NWIO) activists at UNESCO and structural theorists revisit this argument over and over when naming the believed destructive impact that the existing orbicular communication system has on worlds culture (Aris & Bughin 2009). The structural argument states that western sandwich media bleed as a medium of Western culture, Western customs, and Western values. In conjunction with entertainment and news, Western media transmit to Third World countries depictions of a more affluent life and more adventurous slipway of life (Herman & McChesney 1997). To the point that LDCs are reliant on the West for the broadcasting of their global news and entertainment, they purportedly become embedded in the cultural representation of the West. Images of Western culture are believed to generate economic, political, and mixer changes in worlds culture via the demonstration effect. Western media supposedly ki ndle aspirations on the set about of the LDCs to imitate the culture of Western countries (Thussu 1998). This is a culture rooted mostly on consumer-oriented and capitalist economies. As aspirations for a more westernised culture heighten, so do the desires for Western products and services. Consequently, this purportedly results in elevated import of goods from Western countries and heightened reliance by Third World countries on their Northern trading partners (Chalaby 2009). As state by Anthony Smith. The structural argument states that Western media function as a medium.